In statements, Swanepoel claimed:
Featured image from Luno.
Singapore-based bitcoin startup BitX has expanded to Europe with offices in London, under the new banner name of Luno.
Founded in 2013, Luno, formerly BitX, raised $4 million in a Series A funding round in mid-2015. Additional funding followed near the end of 2015 from an Indonesian venture fund as a part of the startup’s efforts to gain a strategic presence in Southeast Asia.
While providing a bitcoin wallet globally, Luno functions as a bitcoin exchange in a select number of countries. With a presence in Asia and Africa, the countries are Indonesia, Malaysia, Nigeria, Singapore and South Africa.
We believe that decentralized digital currencies like Bitcoin will fundamentally change how the world views and uses money. Cheaper, faster and safer transactions; more privacy and financial freedom; a significantly better user experience; and ultimately, more equality by giving everyone in the world access to the same financial system.
“Our new brand and product offerings are better aligned with this vision and will help drive our mission of bringing Bitcoin to everyone, everywhere,” said Marcus Swanepoel, CEO of Luno.
‘Luno’ is a direct nod to a popular expression in the bitcoin community: “To the moon!”, one that reflects the company’s continued focus and mission to aid in bitcoin adoption, the startup says.
The rebranding is followed up with a new website and revamped mobile applications. The startup has also launched a new feature enabling bitcoin purchases with a credit card. Currently in beta, the offering is only available to users in Canada, India and a majority of Europe, formed in partnership with bitcoin services provider Simplex.
BitX’s rebranding effort comes within a week after Argentinian bitcoin startup and wallet provider BitPages rebranded into becoming ‘Ripio’.
Further, Luno has also revealed its selection by the UK’s Financial Conduct Authority (FCA) to participate with testing of its products in the latter’s sandbox environment. Specifically, Luno will focus on the use of its ‘Fast and Low Cost Offsetting Network’ (FALCON) protocol to help licensed remittance businesses move the pound to other regional European currencies with Bitcoin as means of settlement.
Bitcoin Price Trend and Investment: Reward Justifies the Risk
The recent rise in Bitcoin price is being cheered upon by the seasoned cryptocurrency community. The price rally and all the excitement surrounding it has influenced many people to jump on the
Blockstack Unveils Decentralized Tokenized Blockchain Web Browser
As the list of dApps (decentralized applications) grows ever longer, a new class of platform has started to arise. Decentralized browsers have been hitting the market at a steady stream this year, off
Bitcoin Should Figure in Your Investment Porfolio, Says Asset Advisor
Boris Schlossberg of BK Asset Management has joined the cadre of investment advisors who see bitcoin as a way for investors to hedge their bets against market uncertainty. Schlossberg, according to CN
The Latest Bitcoin Price Surge May Not Have Much to Do with Trade Speculation
Bitcoin, the popular cryptocurrencyâs price has been on a constant upward trend until yesterday, creating new records every other day. The increasing price trend has reminded many of the Mt Gox
In Wake Of Global Cyberattacks, Calls For Bitlicensing Grow
Netanella Treistman of Israeli law firm Yigal Arnon & Co. examines the growing pressure on global governments to issue Bitcoin licenses to manage the cryptocurrency-related concerns. Earlier this
Bitcoin Reasserts Itself Taking Back Over 50% Crypto Market Share
After dropping to a low of 46 percent, Bitcoin dominance (Bitcoin’s market capitalization as a percentage of total cryptocurrency market capitalization) is back over 50 percent. In a bear market,
All Top 20 Altcoins Fall By At Least 30%, Ripple Down to $6.2 Billion
Bitcoin, which experienced a 20 percent price drop from $2,500 to $1,900, actually had a relatively decent day.
All top 20 alternative cryptocurrencies (altcoins) declined by at least 30 percent on
Ethereum Briefly Accounts For 50% of Bitcoin’s Market Cap After Strong Rally
After surpassing the market cap of Ripple and reclaiming its spot as the second largest cryptocurrency or cryptoasset, Ethereum’s market cap briefly accounted for 50 percent of bitcoin’s market cap.